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	<title>No Mod Required &#187; seo</title>
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	<link>http://www.drunkenfist.com/304</link>
	<description>Rob Larsen writes on entertainment, sports and culture.</description>
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		<title>rel=&quot;canonical?&quot; I&#039;m Down. More Importantly, So Are Yahoo! and Google</title>
		<link>http://www.drunkenfist.com/304/2009/02/13/relcanonical-im-down-more-importantly-so-are-yahoo-and-google/</link>
		<comments>http://www.drunkenfist.com/304/2009/02/13/relcanonical-im-down-more-importantly-so-are-yahoo-and-google/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 17:02:13 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[standards]]></category>
		<category><![CDATA[tips-and-tricks]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.drunkenfist.com/304/?p=5602</guid>
		<description><![CDATA[In the middle of moving all those underscore delineated URLs to dash delineated URLs*, Google went ahead and announced the rel="canonical" scheme for defining the preferred URL for a piece of content. While it's not the biggest deal for me, other than the "/" vs "/index.php" question, for many people with more dynamic systems it's [...]]]></description>
			<content:encoded><![CDATA[<p>In the middle of moving all those underscore delineated URLs to dash delineated URLs*, Google went ahead and announced the rel="canonical" scheme for defining the preferred URL for a piece of content. While it's not the biggest deal for me, other than the "/" vs "/index.php" question, for many people with more dynamic systems it's a <strong>big deal</strong>. Bravo to everyone involved as it's a really straightforward, easy-to-implement solution to a common, troublesome problem.<br />
<span id="more-5602"></span><br />
Google<br />
<a href="http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html">Specify your canonical</a></p>
<blockquote><p>Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.
</p></blockquote>
<p>Yahoo!<br />
<a href="http://ysearchblog.com/2009/02/12/fighting-duplication-adding-more-arrows-to-your-quiver/">Fighting Duplication: Adding more arrows to your quiver</a></p>
<blockquote><p>Avoiding duplicates in the search engine index has consistently been a key concern we’ve heard from webmasters and site owners. Over the last few years, we have made significant strides in finding duplicates in our crawler and index algorithmically and provided webmasters with better tools for controlling these. Today we are announcing our support for a new HTML tag, the
<link> tag, which helps reduce duplicates by documenting the preferred URL form to access each page.</p></blockquote>
<p>*yes, I'm done. Three days, a lot of careful planning and more regular expressions that I've ever written later, everything on my site is now cool like this ( <a href="http://www.drunkenfist.com/art/graffiti-art/black-book/index.php">http://www.drunkenfist.com/art/graffiti-art/black-book/index.php</a> ) Dash heaven.</p>
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		<item>
		<title>An Explosion of Links.</title>
		<link>http://www.drunkenfist.com/304/2008/03/31/an-explosion-of-links/</link>
		<comments>http://www.drunkenfist.com/304/2008/03/31/an-explosion-of-links/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 14:22:50 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[browsers]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.drunkenfist.com/304/2008/03/31/an-explosion-of-links/</guid>
		<description><![CDATA[As long as you're happy with 5 being the definition of an explosion Craftsmanship Markup &#038; Style Society Talk &#8211; Bokardo "For my talk, I picked something I’ve never talked about before: web craftsmanship. I chose this topic because I’ve been thinking a lot more about it since going out on my own last August. [...]]]></description>
			<content:encoded><![CDATA[<p>As long as you're happy with 5 being the definition of an explosion <img src='http://www.drunkenfist.com/304/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<h3>Craftsmanship</h3>
<p><a href="http://bokardo.com/archives/markup-style-society-talk/">Markup &#038; Style Society Talk &#8211; Bokardo</a></p>
<blockquote><p>
"For my talk, I picked something I’ve never talked about before: web craftsmanship. I chose this topic because I’ve been thinking a lot more about it since going out on my own last August. I also consider both Dan and Ethan craftsmen, obsessed with doing quality work vs. gaining notoriety or getting rich. So I thought it would be a good fit for the audience as well."</p></blockquote>
<p>Not the greatest slideshare, but the very thought of it speaks to me as I'm trying to improve quality across the presentation layer at work and getting people to think in those terms is a key to getting the work I want to see produced on a consistent basis.</p>
<h3>Wayback machine</h3>
<p><a href="http://jwz.livejournal.com/856745.html">jwz &#8211; Happy Run Some Old Web Browsers Day!</a></p>
<p>jwz has resurrected a ton of old Netscape/Mosaic history, including the old <a href="http://home.mcom.com/">Mosaic Communications Corporation</a> web site and some ancient versions of their software (with which to browse it.)</p>
<h3>SEO</h3>
<p><a href="http://www.seobook.com/announcing-firefox-rank-checker">Free Firefox Rank Checker &#8211; Check Your Google, Yahoo!, and Microsoft Search Engine Rankings : SEO Book.com</a></p>
<p>Pretty self-explanatory, no? I took it for a test drive this morning and it's a fine tool.</p>
<h3>A New Blog I Love</h3>
<p><a href="http://theleilatexts.blogspot.com/">The Leila Texts</a></p>
<blockquote><p>When you send a text message on the Verizon network, you can address your text by choosing a name out of your contact list, or you can address it by typing in a phone number. You can also type in a name. And if you type in L-E-I-L-A, then&#8211; bizarrely&#8211; your text will come to me.<br />
This is a blog about the texts I have received. All of them are from strangers, intended for other Leilas, but obviously they missed their marks.</p></blockquote>
<p>Just read it. It's not a big time investment and it's interesting/funny/weird/cool.  </p>
<h3>Creative Wins at PR</h3>
<p><a href="http://forums.creative.com/creativelabs/board/message?board.id=soundblaster&#038;thread.id=116332">Message to Daniel_K &#8211; Sound Blaster &#8211; Creative Labs</a></p>
<p>Description cribbed from metafilter:</p>
<blockquote><p>
"A geek named daniel_k wanted to help his fellow Vista users. He created a set of drivers that would get their Creative sound cards working under Vista &#8212; something beyond the ken and expertise of Creative's engineering team. Creative VP Phil O'Shaughnessy, however, took umbrage. The results? A PR disaster with hundreds of users pledging to boycott. "</p></blockquote>
<p>It made <a href="http://hardware.slashdot.org/hardware/08/03/29/046201.shtml">slashdot</a>, <a href="http://digg.com/hardware/Creative_s_fall_from_glory_Consumers_fighting_back">digg</a>, <a href="http://reddit.com/info/6dzpf/comments/">reddit</a>, etc. Nice work Creative!</p>
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		<title>Yahoo! Posts an Interesting Illustration of the Lang Attribute.</title>
		<link>http://www.drunkenfist.com/304/2008/03/13/yahoo-posts-an-interesting-illustration-of-the-lang-attribute/</link>
		<comments>http://www.drunkenfist.com/304/2008/03/13/yahoo-posts-an-interesting-illustration-of-the-lang-attribute/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 13:43:11 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[accessibility]]></category>

		<guid isPermaLink="false">http://www.drunkenfist.com/304/2008/03/13/yahoo-posts-an-interesting-illustration-of-the-lang-attribute/</guid>
		<description><![CDATA[In the post announcing that Yahoo! search results now has natural language support, the YDN blog offers up two audio samples that illustrate a screen reader reading mixed language text with and without the lang attribute. As you can plainly hear, the lang="fr" attribute makes a great difference in the performance of the screen reader [...]]]></description>
			<content:encoded><![CDATA[<p>In the post announcing that <a href="http://developer.yahoo.net/blog/archives/2008/03/yahoo_search_re.html">Yahoo! search results now has natural language support</a>, the YDN blog offers up two audio samples that illustrate a screen reader reading mixed language text with and without the <a href="http://www.w3.org/TR/html401/struct/dirlang.html#adef-lang">lang attribute</a>. As you can plainly hear, the <code>lang="fr"</code> attribute makes a great difference in the performance of the screen reader when handling mixed language text. </p>
<p>As they point out, the attribute also allows search engines to more easily parse <a href="http://www.ranks.nl/tools/stopwords.html">stop words</a>, so there's an SEO benefit as well. </p>
<p>The lesson here? Polyglots unite! <em>In using the lang attribute</em>.</p>
<p>(Now I run off to add it myself to all the French,Italian, etc. phrases I've got littered around the site.)</p>
]]></content:encoded>
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		<item>
		<title>Matt Cutts talking about ALT attributes</title>
		<link>http://www.drunkenfist.com/304/2007/12/07/matt-cutts-talking-about-alt-attributes/</link>
		<comments>http://www.drunkenfist.com/304/2007/12/07/matt-cutts-talking-about-alt-attributes/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 15:54:01 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.drunkenfist.com/304/2007/12/07/matt-cutts-talking-about-alt-attributes/</guid>
		<description><![CDATA[This is the second in his series of video talks published to the Google Webmaster Central blog. I eat this stuff up. I love detailed explanations like this. I feel like I'm armoring up with knowledge There's not much new in this piece for me, to be honest, but it's still worth a look if [...]]]></description>
			<content:encoded><![CDATA[<p>This is the second in his series of video talks published to the <a href="http://googlewebmastercentral.blogspot.com/2007/12/using-alt-attributes-smartly.html">Google Webmaster Central blog</a>. I eat this stuff up. I love detailed explanations like this. I feel like I'm armoring up with knowledge <img src='http://www.drunkenfist.com/304/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  There's not much new in this piece for me, to be honest, but it's still worth a look if you're not sure about the mysterious use of the <strong>ALT tag</strong>*.</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/3NbuDpB_BTc&#038;rel=1&#038;border=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3NbuDpB_BTc&#038;rel=1&#038;border=0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>*everyone calls them "alt tags", but they're really an <a href="http://www.w3.org/TR/html401/struct/objects.html#adef-alt">attribute</a>.</p>
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		<title>The Anatomy of a Search Result</title>
		<link>http://www.drunkenfist.com/304/2007/11/26/the-anatomy-of-a-search-result/</link>
		<comments>http://www.drunkenfist.com/304/2007/11/26/the-anatomy-of-a-search-result/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 22:10:47 +0000</pubDate>
		<dc:creator>rob</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.drunkenfist.com/304/2007/11/26/the-anatomy-of-a-search-result/</guid>
		<description><![CDATA[Matt Cutts talks about how Google puts together their search results. Fascinating stuff (for me at least.) via the Google Webmaster Central Blog]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mattcutts.com/blog">Matt Cutts</a> talks about how Google puts together their search results. Fascinating stuff (for me at least.)</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/vS1Mw1Adrk0&#038;rel=1&#038;border=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/vS1Mw1Adrk0&#038;rel=1&#038;border=0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p><a href="http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.html">via the Google Webmaster Central Blog<br />
</a></p>
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