Cramer Launching a Webcast Series
I have nothing to do with this other than the fact that I work there*, but Cramer is starting up a Webcast Series. The first one will be on online video. Here's the blurb:
Best Practices in Online Video: A Platform Approach
Thursday, June 19, 2008 1:00 PM ETThese days, high-quality video is easily accessible not only on desktops and laptops, but also on just about every portable device, such as mobile phones and iPods. For these reasons, video has become the communications medium of choice for both corporate and consumer audiences. But still, many companies have questions about how to create online videos and incorporate them effectively into their marketing mix.
Join Cramer for a live, interactive webcast that explores what every marketer needs to know about online video with a panel of industry experts.
Tune in on June 19th to hear Rich Sturchio, CramerÂ’s executive vice president, creative services, present a panel discussion featuring industry experts from Brightcove, Permission TV and Interactive Video Technologies.
- Adam Berrey, Senior Vice President, Marketing & Strategy at Brightcove
- Matt Kaplan, Vice President of Creative and Client Services at PermissionTV
- Greg Pulier, Chief Technology Officer at Interactive Video Technologies
You will learn:
- How utilizing online video platforms can enhance your marketing campaign
- How social media supports online video, from viral sharing to user comments and ratings
- When to use professionally-produced content or guerilla-style production
- When to go live or on-demand
- If video is effective in advertising
- About the future of video consumption and what it could mean for your business
A pretty comprehensive set of topics, so if you're at all interested in the subject (and honestly, if you work on the web, you should be) be sure to check it out on the 19th.
*so I can't take any credit if it's really cool
Tom OKeefe Says:
Adam Berrey rocks.
Posted: June 7th, 2008 at 5:49 am