I tinker. Yes I do.
In case you all haven’t noticed, I’m constantly working on this site. Week to week I’m always trying different things to see what works and what doesn’t. It’s cool for me because I get the benefit of a better site (and who doesn’t want that?) and it’s cool for my company and clients since they get the benefit of he lessons learned from all that tinkering without having to pay for it (or even identify that said tinkering should be done in the first place.)
All of which allows me to smoothly announce- I unveiled a new version of my home page today 
Why? Why not? It is my home page after all, so there’s a lot to be said for making it perform more efficiently.
That and I was reading the Research-Based Web Design & Usability Guidelines published by the US Government and was struck by the clarity of guidelines 5:3 through 5:5. They deal with home page design and are all 4s and 5s (out of 5) on their importance scale, so it seemed like I ought to sit up and take notice. I especially grabbed onto 5:5:
5:5 Limit Prose Text on the Homepage
Guideline: Limit the amount of prose text on the homepage.
Comments: The first action of most users is to scan the homepage for link titles and major headings. Requiring users to read large amounts of prose text can slow them considerably, or they may avoid reading it altogether.
My research showed that no one was clicking on the links buried in the prose blocks on my home page, so the above seemed like it was speaking right to my site. Based on that convergence I figured losing all that prose wasn’t going to hurt anything, so we’ll see how the simplified links work out.
Want to see it in all its simplified glory?