Quantcast and Compete report similar findings, why is Alexa so far off?
drunkenfist.com ranks 105,631 with Quantcast
Interestingly, they also provide demographic information:
“This site reaches approximately 14,368 U.S. monthly uniques. The site attracts a more African American, more affluent, slightly more male than female, teen and young adult audience.”
Compete ranks me 92,116 with 15,802 US visitors.
Those numbers, at least in terms of visitors, are reasonably close to my actual numbers (according to Google Analytics.)
So why does Alexa rank me 525,696 (290,588 latest. But the above numbers are for May anyway and my traffic has increased since)? What are the other two sites doing that Alexa isn’t? Is it something to do with the demographics of the Alexa user?