Sure, it's corporate America stealing the soul of a subculture to pad the bottom line…
But jeez, you've got to see some of this stuff.
If you got a big-ass connection, head on over to ESPN's Best of Summer X Video page and check out Bob Burnquist in the Skateboarding Vert finals. The guy made the announcers lose their minds. They were just spouting jibberish after a while. Amazing stuff.