…all of a sudden I hate them. The Standard has an article about Accenture filing for an IPO. Which, of course, offers me an excuse to say that meaningless company names are a silly waste of time. Not that Accenture is even the worst culprit. No, that title would have to got to Genuity, especially when you factor in their equally obscurely named Black Rocket product.

And have you noticed that Accenture is using State Street's corporate typeface (Rotis for you font geeks)? Oh yeah, State Street, they're definitely the first people I think of when I think "leading edge."